For all of the bloggers out there, no matter what kinds of topics you write about, do you ever have that moment when you’re finally sitting at your computer, sweatpants on, hair tied up, ready to write; and your mind goes blank? Your fingers are literally on the keyboard, about to start typing away your next big blog post, but you just can’t think of what to write about. Where do you find the inspiration to develop an awesome post? Where do you search to find the thing you’re passionate about, and then produce even more passionate material?
I have struggled with writing good posts since day 1 of having my blog. My entire university and college years comprised of writing essays, so I would like to say I have gotten fairly good at forming sentences together into works of art, but not everyone who reads your writing is going to like it. With that being said, where do you start?
Pick a topic that you are passionate about
There’s nothing worse than reading a blog post that you can just tell has been rushed, and the author truly doesn’t care about the topic. I’ll take an example- sponsored posts. There is nothing wrong with bloggers writing posts that are sponsored by companies who want to advertise their products. This is a fantastic way of making money and helping to support to new and emerging companies or products. However, at least have a liking towards the product you’re writing about if you choose to go this route. If you’re looking for inspiration, think of what makes you happy and write about it! You’ll get bored of a topic that you don’t care about.
Pick a niche
Once you figure out a topic that you’re passionate it, some planning is going to be involved for what you want your blog as a whole to represent. Are you going to write about one certain topic all of the time, or will you write about different topics? Planning what you want your blog to be about and how you want to convey your posts to readers is important. Consistency is key, and you want to attract readers who are also interested in your topic. If you claim you have a recipe blog and then one day you write about makeup, you could risk losing followers because they were the under the impression you were only writing about a certain niche. That’s why I love the concept of a ‘lifestyle’ blog (what I consider my own blog) as I have a variation of topics I would like to write about and can’t really group all of them under one category. As long as you make it to clear to readers what your blog is about and don’t stray from that topic, you should be able to keep interested followers.
Research other bloggers who have similar blogs
A huge part of blogging is interacting with the rest of the blogging community. If you’re just part of blogging for fun, this may not be a priority but if you want to make a name for yourself, it’s valuable to make connections with other bloggers. You can research bloggers similar to yourself and see how they write certain posts. Don’t steal ideas, but rather learn from advice other blogger’s give or develop your own based on things you see and like. If you’re starting a recipe blog, research how other bloggers document recipes. Research the most successful recipes blogs and see what made them so successful.
Make sure you know what you’re talking about
Educate yourself on the topic you’re writing about (unless you aren’t already educated in it). Make sure you have valid claims to back yourself up if you state something that you say is fact. Do research on your topic, take your own pictures (unless you have permission to use other photos). It’s always valuable to actually try something out yourself or own something before writing about it. If someone were to ask you questions about your blog, you should know the answers. If you were writing about a skin care cleanser that you really want to try but have yet to try it out, and you start talking about how great it makes skin feel, you should probably back that up with pictures, or writing a review about how you have actually tried it. There’s nothing worse than not knowing what you’re writing about!
Make it your own!
Researching what others are doing and comparing to your own blog is a great way to develop and enhance your writing, but you also want to develop your own ‘signature’ when it comes to writing. This doesn’t mean a literal signature, but a way of writing or maybe a certain kind of post that you usually do. I was struggling for a while deciding how I was going to frame my review posts. I tried a few different methods which are visible in my earlier posts, but I came up with my own way of framing the reviews so that readers can expect the same template each time they read one of those blog posts. You want people to know the post is yours and even to get used to your particular writing style.
I can’t say enough about editing your posts and making sure they are error-free. Don’t get me wrong, we’re humans and we all make mistakes. I have went back to read posts and discovered some typos and misplaced sentences, but I’ve been a lot more careful in ensuring consistency and proper grammar. If you are aiming high with your posts and want to attract a lot of followers, you need to make sure your posts reflect a high standard. Always double check your writing!
Finding inspiration may not always come easy but you just need to reach a little further within and discover what really gets you inspired. Developing your own style and particular ways of doing things come with time-just focus on self-growth and setting goals for where you want to be and you will get there!
Hopefully 2017 brings all the fellow bloggers out there, whatever your blogging purpose is, a successful and inspirational year!