I remember the days before I knew what an eyeshadow primer was- ah so innocent. I would cake eye shadow on my face and end up so confused at the end of the night when it had completely melted off my eyelids and a dark crease of oily black makeup was visible every single time I blinked my eye. I was never really THAT much of a make-up person but I was thankful when my close friend- who happens to work at Sephora- bought me my first purple tube of goodness and explained to me what it did. I ONLY review products from a completely non-bias, 100% honest point of view so please know that everything I say in this review is my own opinion and is honest.
On the website, the product claims to ‘offer full coverage while hiding all redness’ with paraben-free, crease free coverage that lasts all day. For the purposes of this review, I will only be talking about the Original primer, which is displayed above as the purple image.
Packaging: The primer comes neatly packed in a convenient little tube that can easily be tucked away into a travel bag or settled into your purse for makeup-on-the-go. It comes with an applicator that allows you to glide the primer on easily without touching your eyelid. To be quite honest, I have usually squeezed the package (barely if at all, the primer slides out very nicely) and applied the primer with my finger. After learning that it’s better to NOT touch your eyes while applying makeup, I started to use the applicator.
Colour: I was actually very pleased with the colour of this primer, as it comes out of the applicator a nude shade. Once applied on the eyelid, the colour smooth’s out onto your skin and blends in with whatever your skin tone is. I have a fairly light skin tone, and the colour appeared dark when I first applied but after application, it blended into my skin. It also rids of any dark spots, blemishes, colours, or lines that appear around and on the eyelid. It also gives a refined glow which I appreciate.
Texture: The first thing I noticed about this primer is the thickness. I am iffy about thick primers for the face but considering this is for the eyes, I was more accepting of its texture. It comes out slowly and applies thick but becomes soft to the touch and easier to apply once massaged into the skin. It does not sit heavy on the eyelid and actually makes your skin feel a lot smoother. I would best describe it as feeling creamy, which I definitely liked.
Price: Definitely an affordable product in comparison to other primers I have seen on the market. If you purchase on the actual Urban Decay website, it’s $20 (not including shipping and handling/tax) and Sephora is about $26. This is good compared to other top notch primers that run for anywhere form $50-$100, so for price I definitely give this product a good bang for its buck.
Result: I can say with pleasure and complete honesty that this product did what it was supposed to do. The claims that it is long-lasting and stays on for 24 hours is ACTUALLY true (believe me, I tested this theory). I tested this product for a couple of days (gross, I know) and left it on for just over 2 days just to see how long lasting it really was. I did not experience a crease in my eyeshadow, my eyeliner stayed on in perfect coherence except for the wings smudging the tiniest bit, but that’s really a non-issue and an easy fix. I actually kept this product for a couple of years (Note: you shouldn’t keep using make-up usually for longer than a year, but every product has different expiry dates), and it STILL did its job after about 3-4 years of keeping it and using it. It had a little bit of a decreased affect after 4 years but I can imagine all make-up would have that kind of end result.
Verdict: I would definitely recommend this product for anyone looking for a good, reliable eye shadow primer. Use it for up to 2 years I would say in order to achieve the best result. Don’t worry about second guessing yourself with the price, spend the $26.00 for a primer that will last you a couple of years! I promise its worth it.